Employee Engagement 101
Karin Durham
Why do you need to develop an Employment Brand? Because you don’t want your employees, the ones that took weeks if not months to recruit, the ones you have invested time and energy training, the ones that you rely on to make sure your business operates smoothly and effectively to leave you for the business down the street!
I’m not talking about a splashy, glossy, expensive marketing campaign but rather about developing a culture of engagement and satisfaction among your employees so that they want to talk about where they work, the people they work for and why others should work there too.
Think it’s all about the money? Think again. A job not as expected, a job that doesn’t match a candidates skill set, little to no coaching or feedback and no career development or growth opportunities are among the top reasons employees leave jobs, even in today’s challenging economic environment.
Sound simple? Sound complicated? It’s both really-it’s simple to ask your employees what they want from their job but it can be complicated trying to figure out how to balance employee wants with what the business can provide. But this is where your partners at JDSM can help. (Hint – before we can help you, you need to be open to talking to your employees about what matters to them. If you’re not prepared to do that, you don’t need to keep reading and you can return to business as usual.)
Great, you’re still reading so it looks like you are ready to work on engaging and retaining your top talent. Now keep moving forward by visiting regularly to learn more about developing your Employment Brand and about all things HR.
BTW – who am I and why should you listen to me? I am the Vice President of Human Resources for a Billion dollar company, I have worked across a variety of industries including healthcare and I want success for you, your business and your employees.
Have an HR related question? Email me at JDSM_HR@mac.com. (Underscore between JDSM and HR). I will share your questions and my answers on the site. (Some tips – keep your questions brief and make a strong point and please don’t ask me legal advice!)
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